Video by Jason Genegabus / firstname.lastname@example.org
By Jason Genegabus
New York-based entrepreneur Jeff Ng, better known to fans around the world as jeffstaple, arrived in Honolulu late last month to finish preparations on Reed Space HNL, a pop-up bookstore concept he worked on with local arts organization Interisland Terminal.
Ng got his start printing up T-shirts and selling them in NYC before moving into fashion, page design and other retail concepts. His flagship Reed Space store attracts customers from all over the United States and numerous foreign countries; he’s also worked on advertising campaigns with some of the country’s biggest corporations.
The Honolulu Star-Advertiser caught up with Ng last week while he was in the temporary bookstore’s space at the Waikiki Parc Hotel.
Photos by FL Morris / email@example.com
The crowd during the opening reception for Reed Space HNL at the Waikiki Parc Hotel.
Reed Space HNL is fashioned after his New York retail store, Reed Space, and aims to elevate the level of awareness and increase discussion about the bookstore experience and its influences on island culture and the creativity of its residents.
As the folks from Interisland Terminal said in a release about the pop-up bookstore’s opening:
The inspiration behind Reed Space HNL is our desire to see a return of independent bookshops in Honolulu featuring thoughtfully selected titles to nurture the intellect and creative capital of this community. Renowned graphic designer and brand developer jeffstaple will curate the bookstore’s selection of art, architecture and design books.
Last Wednesday, jeffstaple and the Interisland Terminal crew were on hand for an opening reception at the Waikiki Parc Hotel that featured pupu by next-door neighbors Nobu Waikiki and cocktails made with Tuaca. Honolulu Star-Advertiser staff photographer FL Morris was there to capture the action. Read more