Video by Jason Genegabus / firstname.lastname@example.org
By Jason Genegabus
New York-based entrepreneur Jeff Ng, better known to fans around the world as jeffstaple, arrived in Honolulu late last month to finish preparations on Reed Space HNL, a pop-up bookstore concept he worked on with local arts organization Interisland Terminal.
Ng got his start printing up T-shirts and selling them in NYC before moving into fashion, page design and other retail concepts. His flagship Reed Space store attracts customers from all over the United States and numerous foreign countries; he’s also worked on advertising campaigns with some of the country’s biggest corporations.
The Honolulu Star-Advertiser caught up with Ng last week while he was in the temporary bookstore’s space at the Waikiki Parc Hotel.